Have you wondered how to grow your personal training business and take it to the next level?
You may want to increase your income, or you’re coming close to capacity and can’t find the time to train more clients. Whatever your reason for wanting to grow your business, the key is to do it sustainably.
See, you have all the tools you need to start and grow a successful fitness business. The question is really, how to do it?
Keep on reading…
Firstly, you need to ask yourself is your business sustainable? By asking yourself, what does success look like for you? Is this your sole source of income? Have you built a sales funnel?
Why do we think sustainable growth matters?
Regardless of what your goal is, many personal trainers want to build a lifestyle with their business. Most people are aiming to do something they enjoy, something that's motivating, not stressful and really builds a great business around their life.
There are so many ways to grow your business and client base, through the gym floor, referrals, social media, marketing etc. So, let’s dive into what is included to grow your PT business sustainably…
Producing consistent income
Woking the hours you like
Avoiding high levels of stress and burnout
Creating an enjoyable career
Achieving work/life balance
When growing your business in a sustainable way it allows you to work smarter instead of harder, which enables you to scale your business, Here are our ways to build your business…
- Offer online programs - The majority of personal trainers offer 1-2-1 sessions which limits the hours and number of clients you can work with. Offering online programs is a fantastic way to get around this. Not only does it give you an extra option when selling on the gym floor, creating an online presence allows you to produce a consistent form of income on top of your current sessions.
- Upsell additional services - Upselling is an excellent way to increase your revenue per client. By offering them additional services, you can increase the amount they spend without them going to seek other professionals. This can include, massages, nutritional information, anything that would benefit your clientele.
- Automation and outsourcing - Many personal trainers try to do everything on their own, which is understandable. Creating your brand, writing blogs, social media, check in with clients, programming and marketing, as well as training clients. Therefore, taking just a few minutes to research what you can outsource, can save you time, money, and prevent any possible stress and allow you to focus on things that you really enjoy.
- Invest in Marketing - You’re not just running a personal training business, you’re also promoting your personal brand. When you’re fully booked, it might seem like an odd time to be marketing your business, but it’s important that you are always expanding your reach and getting in front of your target audience. Doing this will allow you to have a constant flow, each month of clients.
As you can see, by implementing something scalable now, you can save yourself time over the long term and enjoy a more profitable business. Let us know how you got on.